Rock & Roll City Studios started as an undefined concept in the fall of 1994, while its future owner, Mark Soberay, was in graduate school at Arizona State University. At that time, Mark made the decision that owning and operating a business that was deeply rooted in his interests and talents would be a more appropriate career path than seeking a corporate job. The concept developed further in the spring of 1995. At that time, Mark was unaware of the existence of rehearsal studios or of the business of renting them out to bands.